link Bodden Partners, a NY-based full-service advertising and communications company, (who has worked for the Israeli Ministry of Tourism for 20 years now) has launched its new $10 million advertising campaign for the Israel Ministry of Tourism titled "There's a Little Bit of Israel in All of Us."
The campaign includes television, print (magazine and newspaper), radio, interactive, and mobile. It will also invite visitors to Israel to contribute their stories and pictures on a web site set up by the Ministry for that purpose. The ads will run in the New York, Los Angeles, Miami and Toronto metropolitan areas. South American markets will start in the second half of 2010
The agency did extensive research to better understand what sophisticated travelers from North America are looking for, and to appeal to their sense of adventure, culture and faith, regardless of religion. "All of us can find something deep inside our soul that connects us to Israel.
The previous Bodden campaign for Israel helped the country welcome 700,000 tourists last year from North America. Their goal is 1 million travelers by the end of 2011
4 years ago
