Israeli Agency Pulls Offensive TV Ad.
a TV advertisement funded by the Israeli government, in which Diaspora Jews who intermarry are portrayed as victims of kidnapping. The advertisement showed photographs of young American, French, and Russian Jews on "LOST" posters -- the kind you'd see for an abducted child. The narrator warned, "More than 50 percent of young Jews assimilate," referring to a widely accepted statistic for intermarriage in the Diaspora. The ad was intended to encourage Israeli Jews to tell their Diaspora relatives about MASA, a study abroad program.
Now MASA and the Israeli Agency have pulled the ad, admitting it offended many Jews in the Diaspora. But in its statement, MASA obscures the issue, claiming that the ads were "misinterpreted" by the press as an attack on intermarriage. read more here
2 days ago